Sewell Christmas Party at the Frisco Star
For Sewell’s annual holiday celebration, Stage Works transformed the Ford Center at The Star into a festive New York-inspired holiday streetscape. Guests explored a fully immersive environment featuring custom-built storefronts including FAO Schwarz, Macy’s, Magnolia Bakery, and a neighborhood pizzeria, alongside themed food stations, a Salvation Army kettle installation, holiday market kiosks, and a Radio City Music Hall-inspired performance stage.
Each building was designed and fabricated by our team, the installation turned an indoor football field into a walkable holiday destination. From large-scale facades and branded activations to custom scenic environments and stage elements, every detail was created to capture the energy, nostalgia, and magic of New York during the holiday season.
